Ipsy Story

Ipsy: Sending boxes of makeup to amateur beauticians has become a growth industry thanks to pioneers like Birchbox. YouTube star Michelle Phan didn’t have first-mover advantage, but she leveraged her online celebrity (8 million+ YouTube subscribers), relationships with cosmetics brands and <$500,000 in seed funding to build a subscription box startup that generated $150 million in revenue before raising $100 million in VC.

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