Undeterred, I went off and tried to borrow $10 million from everywhere I could think of. I couldn’t find any banks that would lend us it, which was bitterly disappointing. I was sitting down desperately trying to think how we could do it when I had a brainwave.
We didn't just want to introduce seatback video to expand our best-in-the-air services, we wanted to expand our whole airline. I picked up the phone to Boeing and asked: "Would you like to supply us with 12 new 747s?" They said they would be happy to do so.
I said the deal was theirs, as long as they agreed to include the seatback videos in every plane. They happily agreed. From failing to get a loan for $10 million, we managed to get a loan for $2.5 billion. We soon had brand new planes, beautiful seatback videos, and beat BA to the innovation by several years. - Virgin Airlines
The winning team will share the top prize of €30,000 and the runners up will share €15,000.
To apply for this edition, please go to the registration page to complete your profile and be eligible for Round 1.
http://electroluxdesignlab.com/2015/ Electrolux Ideas Lab is an evolution of the discontinued Design Lab competition. Launched first time ever in 2016 with Electrolux Ideas Lab, we now invite everyone who is 18 years and older to join the conversation and compete with great ideas. Read more HERE!